Course Benefits

This course is a part of the ABCO's CIW Certification Program. Upon completion of this course, delegates will understand the key Search Engine Optimisation (SEO) procedures so they can optimise their own site for search engines. Students will understand the differences between search engines and directories, learn the elements of design which effect ranking, the importance of keywords and the submission process. This course can be tailored to focus on the website of your choice.

Students will obtain the CIW certification program. Many E-commerce companies have the responsibility of promoting their web site. Any one who is responsible for promoting their web site will benefit from this course.

Prerequisites

Course Duration

Course Guide

Search Engines and Directories

• What is the difference between a search engine and a directory?

• Why are they important?

• How do they work?

Elements Affecting Ranking

• Dynamically generated pages and Cold Fusion

• Frames, tables, Javascript and graphics

• What is 'spamming'?

Keywords

• Choosing and positioning keywords

• How do search engines determine 'relevancy'?

• Creating effective titles

• Writing captivating descriptions

Additional Web Promotion Tactics

• Do these tactics provide a solution?

• Doorway pages, hidden links, site maps

• Cloaking' strategies

The Web Positioning and Submission Process

• Analysis of your competition

• Pre-submission and submission log

• Submission services and submission analysis

Key Directories and Search Engines

Latest information on the top search engines and directories

• Google, eSpotting, Overture

• Y ahoo, Alta Vista, Ask Jeeves, Real Names

• Excite, Webcrawler, Lycos and the Open Directory

• Hotbot, Inktomi, AOL and MSN Search

• Google, Direct Hit and other engines